Apparel sourcing marketplaceProduct design + research contributions to an
After conducting 100+ interviews and surveys with apparel industry professionals, Dhakai was built to provide a premium and mess-free way of sourcing apparel. In the first year, the marketplace populated 500+ factories and produced numerous success stories, such as adaptive clothing brand, No Limbits, who scored a deal on Shark Tank.
Direct ContributionsContributions were made to research, user journey, functionality, processes and wire framing, not to UI/UX design or development.
Dashboard: The hub for users to see previews of new and existing activity.
Three Main Functions: Initiating new orders such as; RFQ, Sampling or Private label Items. See Pending order statuses. See what factories profiles are trending.
Quick View of Factory Profiles: Includes the important information users need to make a data-driven decision; Location, Minimum Order Quantity (MOQ) and Product Categories.
Factory Search: Narrow down the catalog of 500+ factory search by user priorities. Find the best factories that match the requirements
Search by Category: Industry professional identified the following criteria need to identify the best factories for their requirements; Product Groups, Industry Segments, Services Offered, Location and Minimum Order Quantity.
Request for Quotations (RFQ): The request for quotation function is the users first touch point in engaging in business with Dhakai. It is designed to be clear and to the point.
Brand Requirements: Quickly compare users submitted product requirements next to factory RFQ responses.
Browse Factory Responses: Easily browse which factories meet users provided requirements; timeframe, per unit cost and MOQ. Allowing users to make data-driven decisions on who to message.
Messaging System: Contributions were made to research, user journey, functionality, processes and wire framing, not to UI/UX design or development.
Categorized Instant Messaging: Stay organized with separate messaging systems for your list of approved factories and new requests.
Within the showcased high-fidelity mockups I would issue a few revistions. The first would to be to simplify and systematize color library. This way color is used as a tool to signal specific actions.
Second is to reduce decision making by anticipating user priorities. The options and functions can be honed in to what the user really needs. Inquire further on what is and is not useful, the less options the better.
Lastly, better utilizing visual hierarchy to walk users through the platform. Adjustment in areas like dashboard and sampling process so that the users eyes go to what they should see, when they should see it, in the chronilogical workflow we have uncovered during research. This will mitigate any aimless wondering and feeling of scatter brain.
Design Analysis